Beyond Stars and Reviews: Mapping the "Feelings" of the World via Crowdsensing
Feelings’ Rating and Detection of Similar Locations, Based on Volunteered Crowdsensing and Crowdsourcing
2019-01-01
Summary
Problem
Method
Results
Takeaways
Abstract
The paper introduces a real-time geographical location rating system based on volunteered crowdsensing and crowdsourcing. It evaluates any coordinate on Earth using a 6-feeling/5-strength scale and employs a Genetic Algorithm (GA) to detect "similar locations" by maximizing cross-correlation between feeling vectors.
## TL;DR
Researchers have developed a prototype system that rates every square meter of the Earth based on human emotions (Like, Love, Haha, Wow, Sad, Angry) rather than just commercial reviews. By utilizing a Genetic Algorithm to compute similarities between different spots, the system can predict how you might feel at a location before you arrive—offering a much-needed real-time "emotional radar" that traditional platforms like Google Maps lack.
## The Blind Spots of Modern Mapping
When we use Google Maps or TripAdvisor, we are essentially looking at a directory of businesses. But what about the park where a sudden street performance is making everyone happy? Or the specific intersection where a riot or a major traffic jam is causing widespread frustration?
Traditional VGI (Volunteered Geographic Information) systems have two major flaws:
1. **POI Obsession**: They only care about "Points of Interest." The vast majority of the Earth's surface (and even many urban zones) remains a data desert.
2. **Emotional Flatness**: A 4-star rating doesn't tell you if a place is peaceful, exciting, or currently dangerous.
## Methodology: Vectorizing Human Emotion
The authors propose a system where "Feeling" is the primary data point. Each evaluation is a tuple: `(Latitude, Longitude, Feeling, Strength)`.
### 1. The Feelings Vector
Instead of a single score, every location $l$ is represented by an **Average Feelings/States Vector (AVFl)**:
$$AVF_l = [AF_{Like}, AF_{Love}, AF_{Haha}, AF_{Wow}, AF_{Sad}, AF_{Angry}]$$
This vector allows for a multi-dimensional representation of a location's "vibe."
### 2. Genetic Algorithm (GA) for Similarity
The most innovative part of the paper is the **Many-to-Many similarity detection**. If a group of friends likes three different spots, how do you find a fourth spot that matches the *collective* emotional profile of the first three? The authors use a GA where:
* **Chromosomes**: Sets of location indices.
* **Fitness Function**: A cross-correlation criterion $R_F(b)$ that measures how closely the emotional vectors of a set of locations match.

*Fig 1: The mobile interface allows for rapid, one-tap emotional reporting.*
## Real-World Performance: Detecting the Unforeseen
The experimental results highlighted a critical edge over industry giants. During the trial in Athens:
* **The Riot Scenario**: A film screening at the National Archaeological Museum was cancelled due to riots. The proposed system's score plummeted to **1.3/5** immediately, reflecting the local reality.
* **The Failure of SOTA**: On the same day, Google Maps remained at **4.5/5** and TripAdvisor at **5.0/5** because they relied on historical tourist reviews rather than real-time crowdsensing from locals.

*Fig 2: Comparison of event detection. The proposed scheme (P) significantly outperforms Google (G) and TripAdvisor (T) in capturing immediate situational changes.*
## Critical Insight: The "Local Sensitivity" Advantage
The reason this approach succeeds is its high **temporal resolution**. While Google and TripAdvisor are excellent for long-term reputation management of businesses, they are "blind" to the pulse of the city. By lowering the friction of reporting (using Facebook-style reactions) and expanding the map to every coordinate, the authors have created a framework for **Situational Awareness** rather than just **Business Discovery**.
## Limitations and Future Work
Despite its success, the system faces challenges:
* **Sparsity**: It requires a high density of active users to provide accurate "short-term" emotional snapshots.
* **Context**: As seen in the traffic jam experiment, the system sometimes suggests a "University" as a similar location to a "Road" because both evoked "Anger," ignoring the functional difference between the two.
Future research will likely integrate **User Modeling** to filter these feelings through personal preferences, ensuring that "Wow" for a hiker means the same thing as "Wow" for a city dweller.
## Conclusion
This research moves us closer to a "Sentimental Internet of Things," where our maps don't just tell us where a building is, but how the people currently inside or around it are feeling. It’s a transition from Geographic Information Systems (GIS) to **Emotional Geographic Systems**.
