Beyond the Individual: Designing for the Data-Driven Social Life

antified Data & Social Relationships

2017-05-06
Chris Elsden, Abigail Durrant, Rowanne Fleck, John Rooksby
Summary
Problem
Method
Results
Takeaways
Abstract

The paper outlines a CHI 2017 workshop titled "Quantified Data & Social Relationships," focusing on the migration of personal informatics from individual self-tracking to socially mediated contexts. It introduces the "Lived Informatics" perspective to address how data impacts personal, professional, and cultural relationships.

TL;DR

Quantified Self tracking is no longer a solitary endeavor. This paper presents a manifesto and workshop framework for Lived Informatics, shifting the focus from individual behavior change to the complex web of social relationships—family, work, and community—mediated by personal data. By moving past the "spreadsheet" view of life, it seeks to design for the messy, humorous, and sensitive ways we share our digital selves.

Problem & Motivation: The "Creepy" Spreadsheet vs. The Lived Reality

For years, personal informatics followed a rigid path: collect data, reflect on it, and change behavior. As Gary Wolf famously noted, a journal is respectable, but a spreadsheet of one’s life can feel "creepy." This creepiness often stems from the fact that data-driven tools treat users as isolated biological units.

The authors argue that this is a fundamental flaw in current SOTA (State of the Art) personal informatics. In reality:

  • Data is situated: It exists in homes, workplaces, and shared spaces.
  • Data is relational: We track our pets, our employees, and our children.
  • Data is "Lively": It moves through economies and influences our social standing and identities.

The motivation here is to move the HCI (Human-Computer Interaction) field away from purely functional tools toward Experience-Centred Design that acknowledges social nuances like politeness, humor, and shared rituals.

Methodology: Speed-Dating with Data

To explore this uncharted territory, the authors utilize a unique generative design methodology. Instead of traditional ethnography, they employ a structured "Speed Dating" activity to catalyze creativity.

The Workshop Framework

The core of the methodology involves mapping three key variables:

  1. Who: The actors involved (e.g., Doctor/Patient, Neighbors).
  2. What: The data type (e.g., Nest Thermostat settings, heart rate).
  3. Where: The context (e.g., co-present in a home or mediated via a cloud platform).

Methodology Flow Figure 1: Conceptual overview of the workshop's social inquiry.

By forcing participants into 5-minute "dates" where they must combine these variables, the researchers generate a "Catalogue of Data Relationships." This creates a repository of scenarios—some positive, some problematic—that serve as a blueprint for future system design.

Experiments & Results: Cultivating "Lived Informatics"

While this is a workshop proposal, the results are framed as a paradigm shift in the research community. The paper benchmarks itself against earlier models (like Li et al.'s Stage-Based Model) and argues for the superiority of Lived Informatics—a phenomenological view of how tracking is actually experienced in daily life.

Key Areas of Insight:

  • Data & Identities: How our past data (memories) and future data (goals) are shared with others.
  • Data Inequalities: Investigating power balances (e.g., a manager vs. an employee) when tracking is used as a tool of surveillance.
  • Shared Interactions: Moving beyond "competition" (leaderboards) to find more nurturing ways to share data.

Workshop Schedule Figure 2: The structured approach to collaborative scenario building.

Critical Analysis & Conclusion: The Future is Shared

The ultimate takeaway of this work is that the "Personal" in Personal Informatics is a misnomer. The trajectory of the industry is moving toward Collaborative Informatics.

Limitations: The paper acknowledges that privacy is a major hurdle. However, it warns that focusing only on privacy limits our design imagination. We must also design for "affectionate" or "humorous" data interactions.

Future Outlook: We should expect future AI and IoT devices to shift from "Individual Dashboards" to "Relationship Mediators." Imagine a thermostat that doesn't just save energy but helps roommates resolve conflicts, or a fitness tracker that encourages a shared family ritual rather than a winner-takes-all competition.

The "Data-Driven Life" is no longer just about the self; it's about how we live together.

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Contents
Beyond the Individual: Designing for the Data-Driven Social Life
1. TL;DR
2. Problem & Motivation: The "Creepy" Spreadsheet vs. The Lived Reality
3. Methodology: Speed-Dating with Data
3.1. The Workshop Framework
4. Experiments & Results: Cultivating "Lived Informatics"
4.1. Key Areas of Insight:
5. Critical Analysis & Conclusion: The Future is Shared